Internet Marketing On A Small Budget
Not everybody has thousands of dollars to spend on Internet Marketing. When you're just starting out, coming up with marketing dollars usually means having to cut something elsewhere. This decision is never easy. Even for more established companies, marketing will often take a back seat to other expenses. Below is a short list of things you can do to bring clients to your business without having to dip into your line of credit.
Search Engine Optimization
Getting your website to show up high up in search engines translates to sustained free traffic. No need to spend money day in and day out on advertising. What's even better is that unlike with advertisement traffic, search engine traffic is usually highly targeted. Invest in learning search engine optimization and have that expertise in house. A good outsourced SEO can be expensive. Cheap SEOs are often subpar and should be avoided at all costs, as the damage they can do to your website's search engine visibility may be hard and very expensive to fix later.
Social Media Facebook and Twitter accounts cost nothing to set up, and can be very powerful tools for creating brand awareness and bringing traffic to your business. Customers also appreciate the interactive forum. It doesn't take much time to run a couple of social accounts. All you have to do is invest an hour each week to plan and write out all your communications and then either schedule them to post automatically, or log in and do so manually on the desired day. Posting between three and five times per platform should be plenty. Those numbers are just enough to keep your customers engaged but not too frequent so that your clients develop a blindness to your posts and start ignoring them. Blogging Another free and easy to implement solution is having a blog attached to your business' website. When just starting out, you can even use free platforms like WordPress or Weebly. A post or two every week is a perfect target. You should be able to crank these out very quickly. For the subject, just pick something interesting about your business or industry that you're knowledgeable about, and the words will just flow. If writing is not your forte, outsourcing blog posts can be very inexpensive. Even when your budget is minuscule, and you can only afford the cheapest and less skilled writers, what they create for you will in the worse case be an excellent framework for you to flesh out. In the best case, you may just need to make a couple of adjustments here and there and post away. There are many other ways of promoting your business inexpensively yet efficiently. We will look at several more in the near future.
